Standout Launches of 2025 from a PR Standpoint
Looking back on 2025, we saw brands of every size, from global powerhouses to single-storefront standouts, make bold moves that demanded attention. The launches that truly resonated weren’t just flashy or new; they were rooted in intentional storytelling and strategic execution that moved people.
At KC Projects, that’s at the heart of every launch we manage. We build momentum that gets communities buzzing, media watching, and customers lining up well before opening day.
Below are four of our favorite launches from 2025, two KC Projects-led openings and two standout national brand debuts, that show the power of a strong story paired with a well-executed launch.
#1: Louis Vuitton’s First-Ever Makeup Brand Launch
A major moment in August came when Louis Vuitton entered the beauty category with its debut makeup line, La Beauté Louis Vuitton. The collection featuring 55 lipsticks, premium lip balms, eight eyeshadow palettes, blotting papers, travel brushes, and sleek leather vanity cases brought the Maison’s iconic craftsmanship and aesthetic into the world of cosmetics.
From a PR Standpoint: This launch captured our attention because it expanded LV’s universe in a way consumers couldn’t ignore. Media outlets and beauty editors praised everything from the bold shades to the luxe packaging, sparking extensive conversation across fashion and beauty communities. It was a masterclass in extending a legacy brand into a new category without diluting its identity.
#2: Sweetgreen’s First Drive-Thru Featuring Sweetlane + Infinite Kitchen
Sweetgreen made headlines this year with its first-ever Infinite Kitchen Sweetlane location in Costa Mesa, reimagining fast-casual dining through automation, hospitality, and convenience. Blending robotic kitchen technology with a drive-thru designed for digital-first customers, this launch was a strategic response to shifting consumer behavior and recent dips in sales, all while keeping the focus on accessible, real food.
From a PR Standpoint: This launch stood out because it demonstrated innovation under pressure. Sweetgreen positioned itself as a leader in fast-casual evolution, emphasized a customer-first approach, and generated widespread national coverage that reinforced brand credibility, relevance, and forward- thinking problem-solving.
#3: Osteria LuCa’s Grand Opening in Huntsville, Alabama
Osteria LuCa partnered with KC Projects in 2025 to introduce its beloved North Carolina Italian concept to Huntsville’s bustling Stovehouse district. With signature wood-fired pizzas, Italian entrees, a robust bar program, and a warm interior filled with local artwork, the new location blended culinary craft with community charm.
From a PR Standpoint: Breaking into Huntsville’s competitive dining scene required thoughtful storytelling and visibility. KC Projects built a strategy that highlighted the restaurant’s distinctive offerings, created pre-opening excitement, and positioned Osteria LuCa as a must-visit destination. The result: strong awareness, opening-week crowds, and a seamless introduction into the city’s thriving food landscape.
#4: One Eleven’s Vibrant Opening in Huntsville, Alabama
Power Brands Hospitality Group partnered with KC Projects to launch One Eleven, its first original concept in Huntsville. With bold design, 180 seats, two private dining rooms, a glass atrium, custom U-shaped booths, and a built-in music stage, One Eleven fused elevated American cuisine with global influences to create an energetic, immersive dining experience.
From a PR Standpoint: KC Projects developed and executed a launch strategy that quickly made One Eleven one of the most talked-about openings in Huntsville. Through storytelling, media outreach, and anticipation-building, the restaurant opened to packed nights and continues to thrive a direct reflection of a strategic and buzzworthy launch.
Final Thoughts of 2025:
The standout launches of 2025 weren’t simply about opening doors or releasing new products. They were about creating moments that inspired conversation, connection, and loyalty. When strategy, storytelling, and execution work together seamlessly, a launch becomes more than an event—it becomes an experience people can’t ignore.
If your brand is ready to make a meaningful debut, KC Projects is here to help bring your launch to life.
By Gracie Pitts