De Nada

Strategy: When De Nada prepared to enter Birmingham’s highly competitive dining scene, KC Projects was tasked with ensuring the restaurant’s debut became more than an opening; it became a citywide conversation.

KC Projects designed and executed a comprehensive three-phase public relations campaign encompassing pre-announcement visibility, grand opening momentum, and sustained post-launch media engagement. The strategy centered on generating anticipation months before opening day while maintaining a steady drumbeat of coverage that would position De Nada as one of Birmingham’s must-visit new dining destinations.

To build a compelling narrative, the KC Projects team conducted an immersive pre-opening site visit, gaining firsthand insight into the restaurant’s concept, culinary experience, atmosphere, and leadership team. This foundation allowed for highly targeted storytelling and customized media outreach tailored to each outlet’s audience.

The campaign included:

• Development and distribution of multiple strategic press releases

• Personalized outreach to key media contacts, influencers, and tastemakers

• Coordination of interviews, exclusive previews, and behind-the-scenes access

• Management of media relations and ongoing communications throughout the launch period

• Invitation management and outreach to local government officials, community leaders, and stakeholders

• Influencer recruitment and RSVP coordination for soft-opening events

• Social media support designed to amplify earned media momentum

• On-site event management and media coordination during launch events
  

Results:

The campaign transformed De Nada’s opening into one of Birmingham’s most highly anticipated restaurant launches, generating widespread awareness across broadcast, digital, print, and social channels before the doors officially opened.

KC Projects secured extensive earned media coverage, including television features, in-depth digital stories, business-focused reporting, influencer content, event coverage, and recurring mentions across Birmingham’s leading media platforms. The restaurant achieved significant visibility among local consumers, food enthusiasts, community leaders, and industry influencers alike.

Campaign highlights included:

• Coverage secured across Birmingham’s most influential media outlets, including WBRC FOX 6, AL.com, Birmingham Business Journal, Bham Now, SoulGrown, Homely Birmingham, and Chanda Temple Writes

• Feature television coverage reaching audiences throughout the Birmingham market

• Multiple full-length digital and business features spotlighting De Nada’s concept, leadership, and opening

• Influencer engagement and social media amplification that extended reach beyond traditional media channels

• Successful management of high-profile soft-opening events attended by media, community leaders, influencers, and key stakeholders

The campaign generated an estimated $90,885+ in earned media value, delivering exposure that far exceeded the investment required to achieve it.

Most importantly, KC Projects helped establish De Nada as an immediate player in Birmingham’s restaurant scene, creating anticipation before opening day, driving traffic and community interest at launch, and positioning the brand for long-term success through strategic storytelling and high-impact media exposure.

The Impact:

De Nada entered the Birmingham market with momentum. Through strategic storytelling, extensive media visibility, and community engagement, KC Projects helped transform the restaurant's debut into one of Birmingham's most talked-about culinary openings of the year, establishing immediate brand awareness and positioning De Nada for long-term success.