KRISTA CONLIN ROBINSON

Founder & President

With over 15 years experience, Krista Conlin Robinson was destined to be in the world of public relations though her path may not have been direct. The Birmingham native was born with a contagious smile, unmistakable laugh and high-energy personality perfect for storytelling, building relationships and delivering results. Those traits paired with Krista’s passion for life, aptitude for success, social savviness and expertise of her craft led her to form the KC Projects Public Relations firm in 2011. As a highly respected business leader, Krista has built the agency with class and focus emphasizing the importance of relationships and unrivaled strategy.

Throughout her life, Krista has found inspiration in adventure, travel and the exploration of cultures. She studied abroad in Italy, moved to Europe in her post-collegiate years where she visited every country from Ireland to Turkey, Holland to Greece, and eventually a hiatus to Egypt. She then continued her education in Miami and subsequently moved to Atlanta before heading back to her hometown roots in Birmingham, which never left her heart. Whether it is China or Qatar, India or Indiana, France or the French Quarter, Krista’s curiosity and zest for life have taken her there. Her adventurous spirit has led her to some amazing, inspirational locales all over the globe. 

Krista’s devotion and passion for her clients and their brands has resulted in national recognitions, a multitude of awards and glowing press coverage for her clients and her company such as: Birmingham Business Journal’s Top 40 Under 40, Birmingham Business Journal’s Top Rising Star CEO, Birmingham Business Alliance Emerging Business of the Year finalist, PR News Digital Awards, and the International Stevie Awards for Women in Business (5 consecutive years). Krista has secured positive news coverage for her clients in thousands of print, digital and television outlets including the Wall Street Journal, The TODAY Show, Chicago Tribune, American Banker, Atlanta Journal Constitution, The Tennessean, Miami Herald, and an array of leading industry, trade and local placements.

Krista is a graduate of the University of Alabama with a finance degree followed up by receiving her Master’s of Business Administration (MBA) from the University of Miami with an International Business and Commerce focus. When not strategizing, crafting, or promoting for her clients, Krista is most content being with her husband, Luke, and their four children, Truitt, Mary Sanford, Walker, and Sela.