One Eleven

One Eleven Bar & Kitchen Grand Opening

One Eleven is an original dining concept located in the heart of downtown Huntsville. Designed to offer a polished yet approachable experience, the restaurant features a chef-inspired menu, vibrant live music programming, and thoughtfully designed private dining spaces. Located at 111 Washington Street NE, One Eleven is a modern gathering place rooted in community and creativity.

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www.oneelevenhsv.com

Featured Press

Case Study: How KC Projects helped launch a standout new concept in downtown Huntsville

Challenge: Power Brands Hospitality Group was set to open its first original restaurant concept, One Eleven Bar & Kitchen, in the heart of downtown Huntsville — a city with a fast-growing food scene and an audience hungry for unique experiences. The challenge: introducing a new brand to the market, cutting through the noise of new openings, and positioning One Eleven as a must-visit destination before the doors even opened.

Solution: KC Projects launched a two-phase strategic PR campaign to build awareness, drive anticipation, and generate buzz ahead of opening day. By combining impactful storytelling with media relationships and boots-on-the-ground coordination, we elevated One Eleven from a new name to a new staple in Huntsville’s dining and nightlife scene.

Our Approach: 2 Key Phases

  1. Pre-Launch Planning & Market Introduction:

    • Crafted and distributed a series of press releases timed to key milestones.

    • Secured early coverage in top-tier local media including AL.com, WAFF48, Hville Blast, 256 Today, and Soul Grown.

    • Facilitated behind-the-scenes media tours and a strong site visit to understand the brand and space.

  2. Grand Opening Rollout & Sustained Coverage:

    • Coordinated two broadcast segments with WAFF48 including an in-studio interview and on-site feature.

    • Continued pitching efforts resulted in full-page features, restaurant roundups, and lifestyle spotlights.

    • Managed ongoing media engagement and brand positioning through storytelling around One Eleven’s concept, cocktails, ambiance, and cultural roots.

Results:

  • 12 media placements across digital, print, and broadcast

  • 2 television segments on WAFF48 highlighting the opening and concept

  • $79,500 in PR value from earned media coverage

  • Successful grand opening on June 9 with continued visibility in the weeks following

  • One Eleven positioned as a fresh, vibrant addition to Huntsville’s nightlife and culinary community

The Impact:
KC Projects helped One Eleven go beyond “just another new opening.” By implementing a comprehensive and well-timed PR strategy, we built hype, captured attention, and helped establish the restaurant as one of the most exciting additions to downtown Huntsville. One Eleven now enjoys a solid brand foundation in the market and a growing reputation as both a culinary and social destination.

Takeaway:
A smart media strategy and compelling storytelling can turn a brand-new concept into a breakout success. KC Projects positioned One Eleven Bar & Kitchen as a standout in a competitive market—generating buzz, driving community connection, and creating momentum that carried far beyond an initial opening.

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