SERVICES
Our Strategy.
Your Story,
Our services are strategically crafted to adapt to your business’s unique needs, collaborating with you to build a custom strategy aligned with your goals. With KC Projects, your brand benefits from tailored strategic planning, media outreach, and brand management that evolve alongside your brand’s growth—integrating it more deeply into the market, fostering stronger connections, and driving greater engagement.
Full Service Partnerships
The full KCP experience lies within our retainer program, offering the complete spectrum of our services. We start by gaining a deep understanding of your business and goals, crafting a customized, all-encompassing strategy to elevate your brand. Our client portfolio is curated with care to align with our established media relationships and areas of expertise.
We customize outreach initiatives to align with your specific objectives, targeting local, regional, and national media outlets. Our expertise spans beyond traditional print and digital placements, covering social media, design support, copywriting, crisis communications, community engagement, and media relations. Each retainer contract is meticulously crafted to meet the unique needs of each client.
Public Relations
We’re known for our extensive network of relationships across the media landscape, both locally and nationally. Our reputation and expertise open doors in editorial inboxes, empowering us to craft compelling messages that truly resonate with your target audience. The result? Authentic, impactful connections between your brand and the audiences that matter most.
Digital Communications
We specialize in crafting a unified brand voice across digital platforms, ensuring your message is delivered effectively and consistently. From strategic planning of digital campaigns to content creation, we design impactful engagement strategies and execute influential campaigns that resonate with your audience.
Crisis Communication
Should unforeseen challenges arise, you can rely on us for expert crisis management. From the moment you reach out, we work alongside you to craft and deliver your message to the media with precision. Our proactive approach not only mitigates negative press but also safeguards and strengthens your invaluable reputation.
Brand Messaging
We meticulously shape your brand’s narrative, uncovering the unique details that set it apart. We thrive on the challenge of presenting your story in ways that captivate and resonate with your target audience. Your brand is more than just a product or service—it’s a story, and we’re here to bring it to life with precision and passion.
Social Media Management
This service focuses on the strategic management of your social media platforms. It goes beyond content creation to include active audience engagement, data-driven analytics and reporting, and the execution of targeted paid advertising campaigns. Our goal is to ensure your social media presence remains dynamic, engaging, and aligned with your overall strategy.
Community Engagement
At KC Projects, we define "Community Engagement" as the strategic creation and execution of outreach initiatives that align with your company’s core vision. We craft events and promotions that position your brand as a community-driven leader, while actively seeking partnerships and sponsorships that highlight your commitment to making a positive impact through philanthropy.
Custom Impact Packages
Custom Impact Packages are designed for brands that don’t need—or aren’t ready for—a full-service PR partnership but still want expert, tailored support to meet a specific goal or moment. These flexible offerings are built to deliver meaningful results for one-time needs, milestone events, or unexpected challenges. Whether it’s a strategic roadmap, a high-stakes announcement, or a rapid-response situation, each package is crafted to make a measurable impact while aligning with your brand’s long-term vision.
Public Relations & Social Media Audit + Roadmap
A structured public relations & social media audit + 3-month roadmap for companies that aren’t ready to commit to a full retainer but still need expert guidance on how to improve their current media presence & need guidance for the future.
Discovery Meeting
Public Relations Audit
Social Media Audit
Option to add-on Roadmap Package
General synopsis of opportunities & items to focus on
Pitching Angles
Social Media Ideas
Crisis Rapid Response
Rapid, strategic PR support for businesses facing unexpected challenges like negative press, leadership changes, or public reputation concerns.
Crisis Consultation Call
External, Professional Statement
Internal, Professional Statement
Custom Crisis Guide
Announcement Amplifier
A tailored PR package for grand openings, press conferences, brand activations, or anything along those lines. Designed to maximize media attention and community engagement.
Discovery Meeting
Press Release Creation, Media Pitching, & Press Release Distribution
Day-of Coordination
Post-Media Support
PR PowerBoost
Give your business a boost with KC Projects' PR PowerBoost. Whether you're an established brand seeking to refresh your image or a start-up entering the Alabama market, KC Projects has the tools and expertise to elevate your presence and drive success. This package is expertly crafted to cater to two categories of businesses:
ESTABLISHED BRANDS seeking to revitalize their public image, and bring a boost to their exposure and sales. Ideal for companies looking to refresh their public image and increase media engagement.
START-UP BUSINESSES OR ESTABLISHED BRANDS entering the Alabama market for the first time seeking guidance for their PR pathway to success in Alabama. This is designed to elevate brand visibility, strengthen market presence, and ensure an effective communications foundation.
PR PowerBoost 6-Month Package
Discovery & Analysis
Strategic Discovery Session, Competitor Analysis, Social Media Audit, Up to 3 Additional In-Person or Video Meetings
Public Relations
Creation of boilerplate, Media Kit Template, Tailored Media List, Media Coordination & Liaison, 3 Press Releases and/or Pitches for Targeted Alabama Media
Social Media
1 Month Designed Social Media Content (up to 10 posts)
Awards & Community Events
Awards List Recommendations List for 6 Months, Community Events List for 1 Year
PR PowerBoost 1-Year Package
Discovery & Analysis
Strategic Discovery Session, Competitor Analysis, Social Media Audit, Up to 6 Additional In-Person or Video Meetings, Quarterly Reviews to Assess Progress
Public Relations
Creation of boilerplate, Media Kit Template, Tailored Media List, Media Coordination & Liaison, 6 Press Releases and/or Pitches for Targeted Alabama Media
Social Media
1 Month Designed Social Media Content (up to 15 posts), 2 Months of Social Media Schedule Outlines
Awards & Community Events
Awards List Recommendations List for 1 Year, Community Events List for 1 Year
Consulting Services
Need PR support but not ready for a full retainer? We understand. Our expert consulting services are designed to elevate your brand by combining strategic insight with hands-on expertise. We guide you through the complexities of public relations, digital presence, and brand storytelling. Whether on a short-term basis or for specific campaigns, we help craft customized strategies to boost visibility and drive engagement. From refining brand identity to advising on impactful campaigns, we equip your brand with the tools and knowledge needed for long-term success.
Consulting services include but are not limited to…
Media Relations
Crisis Communications
Media Kit Development
Influencer Outreach
Branding Consultation
Social Media Consultation
Strategic Partnerships
One hour consultation @ $300.00/hour.
“Their top-notch communication strategy and impressive vision have never failed to bring value to our growing company.”
— David Maluff, Co-Owner of Full Moon Bar-B-Que
