Challenge: When Super Chix expanded into the Birmingham market, the national restaurant brand needed a locally driven social media presence that could capture the spirit of the community, build awareness, and drive-in store traffic for its two new locations. KC Projects was brought on to establish and manage the Birmingham accounts, developing a voice and visual style that reflected Super Chix’s upbeat, high-quality brand personality while also delivering measurable growth and engagement. Midway through the campaign, corporate raised the bar with a new social media follower goal and  accelerated timeline. KC Projects took on the challenge, quickly adapting strategy and execution to exceed the new benchmark.

Results: KC Projects delivered standout results for Super Chix Birmingham by launching a strategic, community-focused social media campaign that transformed a new market into one of the brand’s fastest-growing. Through consistent visual storytelling, authentic engagement, and a balanced mix of organic and paid tactics, KC Projects built a strong local following and boosted in-store traffic. The team showcased menu favorites, local partnerships, and customer experiences while partnering with Birmingham influencers and community pages to expand reach and drive authentic awareness. When corporate raised follower goals mid-campaign, KC Projects quickly adapted with an accelerated growth strategy that exceeded the new benchmark ahead of schedule, establishing a vibrant, on-brand digital presence that continues to grow loyalty and awareness across the Birmingham market.