FabArc Steel Supply, Inc.

FabArc Steel Supply, Inc.

FabArc Steel Supply, Inc., headquartered in Oxford, Alabama, is the largest steel subcontractor in the state and an AISC-certified fabrication facility specializing in high-quality steel fabrication for projects across the United States. Since its founding in 1979, FabArc Steel Supply has grown to operate two manufacturing plants with over 300,000 square feet of fabricating space and a workforce of approximately 300 skilled employees. With a production capacity exceeding 40,000 tons annually, FabArc Steel Supply is equipped to meet the demands of fast-track projects while consistently delivering exceptional service to clients nationwide.

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https://www.fabarc.com 


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Case Study: Elevating a Legacy Brand

Strategy: When FabArc Steel Supply, Inc., Alabama’s largest steel subcontractor and one of the most respected structural steel fabricators in the nation, decided to invest in public relations for the first time, they turned to KC Projects to lead the way. Our goal was to bring visibility to the remarkable work FabArc had been doing behind the scenes for decades. We launched with a comprehensive communications strategy to tell their story with clarity and impact, including media relations, digital content planning, and the development of external messaging surrounding key announcements—most notably, their transition to 100% employee ownership (ESOP).

Results: In just eight months, KC Projects secured more than $218,000 in earned media value through press placements in top-tier outlets such as Business AlabamaOxford Access MagazineBirmingham Business JournalMetal Construction NewsThe Fabricator, and Alabama Construction News. FabArc’s online presence saw dramatic growth, with a 789% increase in content interactions, a 209% increase in reach, and more than 3,700 new followers across platforms. In recognition of their excellence and growing visibility, FabArc was named Birmingham Business Journal’s 2025 Manufacturer of the Year, a tremendous honor and testament to their leadership in the industry. What began as a foundational effort to raise awareness has become a powerful platform for visibility, credibility, and long-term growth.