Osteria LuCa
Osteria LuCa Expansion
Osteria LuCa brings authentic Italian dining inspired by the simple, neighborhood ristorantes found throughout Italy. At Osteria LuCa, guests can gather for artisan pizza, house-made pasta, wood-fired meats, fresh seafood, and a selection of fine regional wines, all in a setting that feels both sophisticated and welcoming. All food is crafted in-house, from scratch, using only the best ingredients to ensure simplicity and freshness without compromising on quality. With a focus on creating a community-centric dining experience, Osteria LuCa offers a relaxed yet exciting atmosphere where good company and delicious food come together. Whether you're here for a casual meal or a special occasion, Osteria LuCa provides an authentic taste of Italy right in your neighborhood.
Featured Press
Case Study: How KC Projects helped launch a beloved Charlotte restaurant in a new market
Challenge: When beloved Charlotte-based Italian restaurant Osteria LuCa decided to expand to Huntsville, Alabama, they needed help introducing their authentic Northern Italian cuisine to a new market while standing out in a rapidly growing culinary scene. How do you make a splash in a city already buzzing with new restaurant openings?
Solution: KC Projects launched a 3-phase PR strategy to build anticipation, secure media buzz, and create excitement. From pre-launch storytelling to post-launch visibility, KC Projects made sure Osteria LuCa's debut in Huntsville was unforgettable.
Our Approach: 3 Key Phases
Announcement & Brand Introduction:
Crafted a compelling press release to announce Osteria LuCa’s arrival in Huntsville.
Secured top media placements to introduce the restaurant’s roots and mission.
Partnered with local influencers to ignite organic social media buzz.
Pre-Opening Excitement & ‘Why Huntsville’:
Highlighted why Huntsville was the perfect next step.
Shared behind-the-scenes content to build intrigue and anticipation.
Released exclusive renderings and interviews with the founders.
Grand Opening & Sustained Visibility:
Announced the grand opening date, securing media coverage.
Coordinated interviews with local news outlets.
Kept the excitement alive post-launch with continuous press features.
Results:
20 media placements in top-tier outlets
3 broadcast features showcasing the grand opening
$140,700 in PR value
A packed grand opening event
Ongoing buzz establishing Osteria LuCa as Huntsville's go-to Italian destination
The Impact:
Osteria LuCa’s strategic PR campaign ensured a smooth launch, with strong media coverage, engaged community support, and a packed house on opening night. Today, the restaurant is one of Huntsville’s premier dining spots!
Takeaway:
With a tailored PR strategy and the right partnerships, a brand can expand seamlessly, even into an entirely new market. KC Projects positioned Osteria LuCa for long-term success in Huntsville, establishing them as a must-visit culinary experience.